Apple’s flagship Worldwide Developer Conference (WWDC) event always sparks weeks of anticipation and then dissection of each and every announcement. The gadgets get the biggest headlines and then after a while, some of the less-heralded (but probably more interesting) features start to gain attention.
One of the most interesting from WWDC 2019 is Sign in with Apple. Sign in with Apple went live with the iOS 13 update in September and gives the 1.4 billion Apple product users a frictionless login and signup experience, and greater control of their data.
About the author
Matias Wolosk is the CTO & Co-Founder of Auth0.
iPhones, iPadOS for iPads, and MacOS for iMacs and MacBooks, can leverage Face ID or Touch ID, eliminating the need for usernames and passwords all together. These login options are also protected by two-factor authentication, providing ample security measures to those who choose to sign in as such.
From a privacy perspective, Apple has stated that they will not track or profile users who adopt Sign in with Apple, limiting disclosed information to a name and email address. Furthermore, for those who do not wish to share their email with a chosen app, there is a ‘hide my email’ option, which prompts Apple to produce a unique email for each app.
Why is Apple doing this now?
GDPR has and continues to have a major influence over the way that businesses conduct themselves, especially those that operate within the tech sector. It has become
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