GDPR

How enterprise AI will change brick and mortar retail

Many retail stores have yet to introduce AI into their business. However, it’s worth looking at what impact this technology will have on the industry.This past year, artificial intelligence seeped into numerous facets of life. It seems as though no industry is exempt from this technology’s potential and those companies that implement AI are pulling…


Many retail stores have yet to introduce AI into their business. However, it’s worth looking at what impact this technology will have on the industry.

This past year, artificial intelligence seeped into numerous facets of life. It seems as though no industry is exempt from this technology’s potential and those companies that implement AI are pulling ahead. According to Deloitte’s State of AI in the Enterprise 2018 report, 82% of early adopters of AI saw positive ROI. Revenues from the artificial intelligence for enterprise applications market worldwide is set to grow exponentially through 2025.

One industry heavily investing in AI is retail. Retail spending on AI will likely reach $7.3B by 2022. There are many applications for enterprise AI in retail. And while most think about the online impact of AI, brick and mortar retailers have uses for this technology as well. 

  • Google is bringing AI to the call centre
  • Customer experience in an AI world
  • Do you speak data? Retailers and the data literacy opportunity

Many retail stores have yet to introduce AI into their business. However, it’s worth looking at what impact this technology will have on the industry. Here’s a look at how AI will impact physical retail stores.

Personalisation gets customers back into the store

As retailers know, loyal customers are the most valuable. AI solves the problem of getting those customers back into the store to buy again. Retailers have so much data to use to dissect buying patterns. Then, machine learning algorithms can predict future purchasing patterns of shoppers. Retailers can use this information to send offers on these products either online or by attaching specialised offers to catalogs. A completely personalised campaign will likely put the shopper back in the physical location because AI predicted what they would likely buy next and the offer gave them a nudge to go and buy the item.

For most retailers, the first step is understanding what data they have and what they can do with it. Furthermore, with the introduction of GDPR, it’s cru

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GDPR

Next Wave: African data protection laws need more oomph to match GDPR

Cet article est aussi disponible en français First published 07 April, 2024 African nations’ data protection laws are, to some extent, weaker compared to Europe’s. This is because the European Union’s (EU’s) General Data Protection Regulation (GDPR) sets a high standard for digital data protection. We can think of the GDPR as a benchmark for

Cet article est aussi disponible en français

First published 07 April, 2024

African nations’ data protection laws are, to some extent, weaker compared to Europe’s. This is because the European Union’s (EU’s) General Data Protection Regulation (GDPR) sets a high standard for digital data protection. We can think of the GDPR as a benchmark for strong data protection laws. Moreover, African countries have varying levels of success in putting their data protection policies into practice. Digital governance policies in Africa can shape the continent’s progress as digital advancements grow alongside economic development.

This is why current data governance across African states must be assessed, particularly paying attention to their trends and differences. While South Africa, Kenya, and Botswana have seen rapid growth in data protection policies, they still need to catch up to the GDPR standards of the EU.


But why is this important?

Between 2020 and 2023, over 30 African countries implemented data protection laws. As expected, each new regulation brings fresh compliance obligations and penalties for non-compliance.

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The first quarter of 2024 is just over and there was a lot of activity within Africa’s Tech Ecosystem in that period.
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This, therefore, means that organisations with operations or customers in Africa must understand the applicable laws fully. Many internet-based businesses operate or use cloud services in multiple African nations; this sometimes calls for transferring personal data across borders. This movement often occurs between African countries and regions such as the EU, UK, US, and Australia, which can pose various data protection challenges.

Understanding the importance of data privacy rules in each African country, especially limitations on data transfer, cannot be stressed enough. Organisations must also check if local laws limit using service providers within African nations and their related requirements. A grasp of the legal framework for transferring personal data from African countries is essential for compliance.


Circling back to GDPR and the EU…

Considering Europe’s stringent directive that international players adhere to its data protection standards, we must ask whether European companies maintain the same standards when handling personal data from Africans as they do with Europeans.

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This research revealed disparities in digital rights granted by subsidiaries of European telecom giants Orange and Vodafone in Senegal and Kenya compared to their European counterparts. The discrepancies included lack of transparency in publishing terms of use for prepaid services, minimal disclosure regarding data collection practices, third-party access, and security measures.

This highlights how, despite the principles underpinning the European data protection regime, companies may exploit regulatory gaps in countries to their advantage, compromising data privacy standards.

Many Western tech companies are notorious for disregarding user data privacy, offering convenience at the expense of the vast amounts of personal data they harvest. This trend is due to the absence of markets where individuals can understand the value of their data, leading them to exchange it for minimal gains. This issue is common in Africa and less so in Europe, where the GDPR exists.

Consider the case of Worldcoin, supported by OpenAI’s CEO, Sam Altman, which uses blockchain technology to store biometrically derived tokens. It retains personal data indefinitely without allowing users to delete their information.

When Worldcoin launched its services in Kenya, it incentivised people with around $50 to get them to scan their irises. Despite concerns about data protection, Kenya initially licensed Worldcoin’s operations. Before its suspension in August 2023, Worldcoin had become very popular, scanning the irises of up to 350,000 Kenyans, most attracted by the monetary incentive. While these funds may temporarily alleviate financial constraints for locals participating in the exercise, there is a compelling argument that Worldcoin’s model is exploitative.

The other day, Worldcoin was temporarily banned in Portugal, following similar restrictions in Spain, leaving Germany as its sole European market for biometric data collection. Portugal’s data protection office imposed the ban after complaints about scanning children’s irises.

This case underscores Europe’s stringent stance on digital data protection. EU data protection laws afford individuals rights over their data, including the ability to edit or delete it. This was an obvious legal conflict with Worldcoin’s approach, highlighting the split in digital privacy standards between Africa and Europe.



Bottom line

African nations must tailor data protection laws to their needs and enforce them consistently.

While directly copying the GDPR may not work, Africa can learn from the EU’s approach to demand global compliance. Despite initial uncertainties, harsh fines on non-comp

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GDPR

Chrome’s latest feature blocks cookie-stealing hackers

Cookies aren’t just something sites have to annoy you about every single #$%&ing time you visit them because of the GDPR. They’re one of the most basic ways for sites to identify specific users, for better and worse. Stealing and spoofing those cookies is a popular vector for identity theft attacks…

Cookies aren’t just something sites have to annoy you about every single #$%&ing time you visit them because of the GDPR. They’re one of the most basic ways for sites to identify specific users, for better and worse. Stealing and spoofing those cookies is a popular vector for identity theft attacks…
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GDPR

Quinyx: Revolutionizing workforce management and productivity

Quinyx: Discover the power of intuitive rostering and flexible modules to take your company to the next level. Tested by experts, GDPR compliant, and loved by users…

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GDPR

Timworks: Seamless client support and team management

Timworks: the all-in-one client support and team management tool. Seamlessly integrate your favorite tools, ensure GDPR compliance, and delight your clients with real-time communication…

Timworks: the all-in-one client support and team management tool. Seamlessly integrate your favorite tools, ensure GDPR compliance, and delight your clients with real-time communication…
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