We live in a visual world. This means that every image, video, drawing, vector or GIF has the potential to inspire and attract. Of course, visual content can have an equal and opposite effect on consumers as well. Therefore, it’s more important than ever for companies and brands to know what’s important to their customers and what drives their decision making. Because when it comes to technology, the consumer perceptions around it can be a minefield.
About the author
Dr Rebecca Swift, Global Head of Insights at Getty Images.
Until very recently, many news articles, TV stories and social media posts aimed at consumers had a tendency to portray every extreme when it came to technology. On one end of the spectrum, there were articles giving warnings around how smart phones create unhealthy body comparison and harm relationships and trust with loved ones. On the opposite side of the spectrum, technology was depicted as driving connection with loved ones and productivity in one’s personal and professional lives.
work from home and connect to their friends and loved ones – who they couldn’t see in real life –- via their devices. Moreover, technologies like streaming movies and games have brought entertainment and comfort to many.
The changing attitudes toward technology
So, clearly, attitudes towards technology are shifting at this time – largely out of necessity. Of all the driving forces in people’s lives today, technology has arguably been the one that creates the greatest amount of dynamic tension. In a