GDPR

BrandPost: Providing Data Governance for Real-Time Marketing Campaigns

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest Digital Economy Index from Adobe, U.S. consumers spent more than $66 billion online in July 2020, 55% more than one year…

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest Digital Economy Index from Adobe, U.S. consumers spent more than $66 billion online in July 2020, 55% more than one year earlier.Marketing organizations were already responding to this increase in digital interactions, with many of them moving to processes that enhance the customer experience in real time. The problem, they soon discovered, was that such processes make it nearly impossible to manually manage data governance. Becoming a real-time brand is great, but if governance can’t keep up, the advantages could be lost. Avoiding the loss, misuse, or inadvertent use of personally identifiable information (PII) and other restricted data is becoming more pressing as new statutes and compliance regimes like GDPR and CCPA keep coming.To read this article in full, please click here
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GDPR

Very easy to say ‘make strict laws’ and very difficult for it to really…

Very easy to say ‘make strict laws’ and very difficult for it to really play out as expected. The EU can get away with GDPR because the wealthy countries that form the EU, wield ‘great power’ in World-politics & ‘generate a significant amount or revenue’ for those Tech companies. When India would do the same…

Very easy to say ‘make strict laws’ and very difficult for it to really play out as expected. The EU can get away with GDPR because the wealthy countries that form the EU, wield ‘great power’ in World-politics & ‘generate a significant amount or revenue’ for those Tech companies. When India would do the same…
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GDPR

Value of GDPR fines shows dramatic increase in 2020

Value of GDPR fines shows dramatic increase in 2020

Value of GDPR fines shows dramatic increase in 2020
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GDPR

GDPR: German laptop retailer fined €10.4m for video-monitoring employees

NBB (notebooksbilliger.de) described the GDPR fine “as wrong as it is irresponsible.”

NBB (notebooksbilliger.de) described the GDPR fine “as wrong as it is irresponsible.”
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GDPR

Mother and baby homes: Government does not promise access to birth certs

Legislation based on GDPR being devised to help survivors of mother and baby homes

Legislation based on GDPR being devised to help survivors of mother and baby homes
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