Enterprise

‘Barbie Universe’: Inside the 62-Year-Old Doll’s Expansion Into Movies, TV Shows and Instagram Channels

Mattel’s Barbie doll made her debut in February 1959, making Barbie 62 years old. A Mattel spokeswoman would not confirm Barbie’s exact age as a beloved teen character but told TheWrap that Barbie — full name Barbara Millicent Roberts — remains a perpetual high school junior. Barbie’s lack of a high school diploma has not…

Mattel’s Barbie doll made her debut in February 1959, making Barbie 62 years old. A Mattel spokeswoman would not confirm Barbie’s exact age as a beloved teen character but told TheWrap that Barbie — full name Barbara Millicent Roberts — remains a perpetual high school junior.

Barbie’s lack of a high school diploma has not stopped her from growing an empire that extends well beyond the toy aisle: Barbie, who has had more than 200 careers — from astronaut to robotics engineer — is now having a moment as a screen star with the Sept. 1 debut of a new Netflix musical special “Big City, Big Dreams.” Barbie’s first live-action movie, starring Margot Robbie and directed by Greta Gerwig (“Lady Bird,” “Little Women”), also was recently announced.

Although Barbie has had numerous animated TV incarnations, including musicals, over the years, the Netflix project is arguably her first presence as original programming for a major streamer. “Big City, Big Dreams!” also introduces a new character into Barbie’s world, New Yorker Barbie Brooklyn Roberts, whom Malibu resident Barbie Millicent Roberts meets on a big trip to the Big Apple to become a star. Surprise, the Barbies become roommates (yes, same last name, but different middle names).

Along with her many careers over the years — more on the list include fashion designer, surgeon, chef, ballerina and Olympic skier — Barbie has one identity that has never varied for 60-plus years: Intellectual Property Barbie.

“Barbie is obviously a very relevant pop cultural icon; she’s been resonating with fans of all ages for generations,” said Lisa McKnight, global head of Barbie & Dolls Portfolio for El Segundo-based Mattel Inc. “Barbie is experiencing incredible momentum right now. Last year, Barbie was the No. 1 toy property in the world … it’s the perfect time to bring Barbie to the big screen.”

What’s next for Barbie? How about a Broadway show, or NFT Barbie?

“We’re always looking for new expressions of the brand, new ways to use the brand,” McKnight told TheWrap. “Everything is on the table — we’ll leave it at that.”

The list of more than 25 TV and film projects either existing or in development based on Mattel characters (announced as of July 20) includes movies based on Hot Wheels (also soon to introduce NFTs around the brand), Masters of the Universe, Polly Pocket, Rock Em Sock Em Robots and American Girl, and TV shows based on Thomas & Friends, Pictionary and a Whac-A-Mole game show. However, with Mattel reporting 70 million Barbies sold each year, she clearly stands among Mattel’s potential IP royalty.

“Barbie & Barbie” (Mattel)

Jay Tucker, who heads up the Center for Management Enterprise in Media, Entertainment and Sports for UCLA’s Anderson School of Management, said Barbie represents the opposite of the Marvel Cinematic Universe superheroes dominating the film landscape at the moment because the toy came first, followed by the entertainment IP, rather than the way Marvel comics, TV and movies have spawned toys, action figures and collectibles.

“There is a kind of Barbie Universe,” Tucker said. “Barbie and some of these other characters that come from toys or games, like GI Joe (“Snake Eyes: GI Joe Origin Story” was released July 23) or Pac-Man, ultimately what you have is this multi-dimensional, multi-platform franchise, and you can experience the brand in a ton of different ways.”

Tucker added: “We’ve seen all kinds of examples of this intersection of brands and entertainment, and there’s an incredible brand in Barbie that’s been around forever … There’s a ton of pent-up love for the brand, and for toys. I think we are at a point now where the combination of high production values and nostalgia will get people to fall in love with it right away.”

Ghen Laraya Long, an entertainment attorney who formerly worked on developing IP from manga animation characters for the media company Tokyopop, said that Barbie and her family (she has three sisters) may have an edge in competing with “superhero fatigue” created by the ubiquitous Marvel Universe (although there is, in fact, a Wonder Woman Barbie, one of many Barbies that have been paired with other brands during her history). And, since the Barbie Doll has existed for generations, Long said mothers and daughters — and even grandmothers –can connect with Barbie stories.

Long also praised Mattel for making a concerted effort to reinvent the original blond, blue-eyed Barbie with permanently high-heeled feet and impossible measurements into a myriad of role model dolls representing various races, body types, hair colors and textures, athletic abilities and physical disabilities.

McKnight said that Mattel has particularly focused on making sure to create Barbies that represent careers in which women have been underrepresented, particularly STEM professions, to inspire girls “and show them they can be anything they want to be when they grow up.”

Barbie has stayed connected with young audiences via social media, McKnight added. “She’s been the No. 1 toy in social conversation. She’s got two Instagram channels, @barbiestyle has more than 2 million followers,” she said. “What’s fun about the channels is, that’s Barbie in the first person, talking about her everyday life. Barbie reflects what’s going on in the culture. She goes to events; she eats in the latest restaurants. When the world went into quarantine, so did Barbie.”

Barbie is also a vlogger, with social issues on her mind — and speaks out to her more than 5 million followers on YouTube. In the video below, she and her pal Nikki take on race issues.

“It’s important to have ongoing conversations about standing up to racism, so I invited my good friend Nikki to join the vlog to share her experiences about when she has been treated unfairly,” says the text that goes with the video. “I am grateful for her honesty and friendship. To be a good friend, it’s important to listen, to understand, and to notice when bad things are happening to other people and to do something to help stop it. I hope that after hearing from Nikki, you too, will be inspired to continue taking a stand against racism.”

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Enterprise

How Can Zilliqa be Positioned as the Economic Hub of the Music Creators?

Enterprise blockchain network Zilliqa has announced a million-dollar partnership with a prominent non-fungible token music platform. Zilliqa is aiming to position itself at the center of the music creator economy with its latest partnership. Therefore, the collaboration will enable partners to leverage NFTs to incentivize artists and fans alike…

Enterprise blockchain network Zilliqa has announced a million-dollar partnership with a prominent non-fungible token music platform. Zilliqa is aiming to position itself at the center of the music creator economy with its latest partnership. Therefore, the collaboration will enable partners to leverage NFTs to incentivize artists and fans alike…
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‘Dashcam’ Review: A Social Media Monster Meets a Monster of a Different Kind

Waxing, waning COVID restrictions continue to force filmmakers to develop workarounds if they want to work at all. While one can admire their enterprise, it would be fibbing to pretend most such efforts to date have been very interesting as art or entertainment, beyond the novelty of whatever conceptual gimmick allowed them to keep cast…

Waxing, waning COVID restrictions continue to force filmmakers to develop workarounds if they want to work at all. While one can admire their enterprise, it would be fibbing to pretend most such efforts to date have been very interesting as art or entertainment, beyond the novelty of whatever conceptual gimmick allowed them to keep cast […]
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Asia’s fashion showcase CENTRESTAGE opens today

HONG KONG, Sep 10, 2021 – (ACN Newswire) – Asia’s premier fashion event CENTRESTAGE, organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, opened today. The three-day extravaganza features 30 fashion events at which brands and designers can…

HONG KONG, Sep 10, 2021 – (ACN Newswire) – Asia’s premier fashion event CENTRESTAGE, organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, opened today. The three-day extravaganza features 30 fashion events at which brands and designers can showcase their creativity in the fashion arena. A number of Hong Kong designers presented their 2022 Spring/Summer collections today, attracting the attention of fashion buyers and fashionistas. For the first time, the show is open to public visitors for the entire duration. Visitors have a unique opportunity to check out the latest designs from leading local and overseas fashion brands, with most of the participating brands offering retail sales along with special offers.CENTRESTAGE 2021 opened today at the Hong Kong Convention and Exhibition Centre. The three-day event (10 to 12 September) opens to public visitors for the first time.The curtain-opening FASHIONALLY Collection #17 fashion show spotlighted emerging local talents and their brands.Comprehensive fashion brand promotional platformThe sixth edition of CENTRESTAGE adopts “Chapter Infinity” as its central theme. The event features three thematic zones: ALLURE – representing craftsmanship, refinement and elegance; ICONIC – displaying avant-garde designs; and METRO – showcasing contemporary, minimalistic expressions of urban life. This year’s event hosts more than 200 fashion brands from 24 countries and regions. Multiple brands and industry organisations from outside Hong Kong have sent local representatives to participate in the event, including the Taiwan Textile Federation, Macau Productivity and Technology Transfer Center, Italian fashion promotion organisation Ente Moda Italia (EMI) and new joiners the Department of International Trade Promotion, Ministry of Commerce of the Royal Thai Government, and the Chamber of Entrepreneurs of Amalty from Kazakhstan.In addition, fashion buyers such as Club 21, D-mop, Harvey Nichols, I.T, Lane Crawford and online fashion store Farfetch are joining the event. Over the three days, more than 700 video business meetings will be arranged to match exhibitors with major overseas buyers such as 3NY from the United States, Germany’s Encode Fashion, Korea’s Wonderplace and Vietnam’s Runway.Exceptional fashion shows debut new collectionsToday’s curtain-opening FASHIONALLY Collection #17 fashion show spotlighted emerging local talents and their brands. CENTRESTAGE will also present other Hong Kong brands at FASHIONALLY Presentations, combining a short fashion film with an onsite performance to showcase their 2022 Spring/Summer collections.The spotlight opening gala show, CENTRESTAGE ELITES, takes place this evening and will see the global launch of the 2022 Spring/Summer collections from local designers Calvin Chan and Joyce Kun’s renowned brand The World Is Your Oyster, as well as acclaimed Korean designer Lee Mooyeol’s brand, YOUSER. The show will not only be boosted by extended reality (XR) but will also be livestreamed through the CENTRESTAGE website and social media platforms Facebook and Instagram, employing augmented reality (AR) effects to enhance the online viewing experience. Celebrity singer and fashionista Hins Cheung will attend the event to give his support to the designers.CENTRESTAGE ELITES will be followed by the Hong Kong Emerging Talents Show which features the latest collections from up-and-coming designer labels in town. Another exciting show, Fashion Go Places, celebrating the international footprint of Hong Kong designers at renowned fashion weeks, will be held tomorrow (11 September). Popular fashion events return in physical formatA number of popular fashion events are returning in a physical format during CENTRESTAGE, including two highlighted events sponsored by CreateHK: Fashion Summit (Hong Kong) 2021, an international forum focused on sustainable development in the fashion industry, runs on 9 and 10 September, and the Grand Final of the Redress Design Award 2021, the world’s largest sustainable fashion design competition, takes place on 11 September.Another highlight of this year’s CENTRESTAGE will be the final of the Hong Kong Young Fashion Designers’ Contest 2021 (YDC) on 12 September. The VIP judges will be Rushemy Botter and Lisi Herrebrugh, founders of the menswear label BOTTER. The 10 shortlisted candidates will compete for four honours, namely overall champion, the Excellence Award, Best Visual Presentation Award and the My Favourite Collection Award. For the latter, members of the public can vote for their favourite collection online and stand the chance to win one of seven HK$2,000 Lee Gardens Area e-gift certificates sponsored by Hysan Development. Celebrities Denis Kwok (aka 193) and Bonnie Wong (aka Ah Jeng) will be the special guests at the show, demonstrating their support for up-and-coming Hong Kong fashion talents.Weekend fashion eventsFor the first time, CENTRESTAGE is opening to public visitors for the entire duration. A series of exciting fashion events is being arranged over the weekend for the public, including a sharing session on styling tips by well-known fashion influencers Lilian Kan and Joey Sze, as well as the fashion designer behind CAR|2IE, Carrie Kwok, tomorrow (11 September), the Hong Kong Kids Fashion Show with celebrity guests Sherry Chen and Gloria Cheung, and the “LEGO x Hong Kong Designers Parade” on 12 September. CENTRESTAGE in Town features a series of fashion events beyond the CENTRESTAGE fairground, includes fashion exhibitions, workshops and promotions with shopping malls and restaurants. More details can be found on the fair website.Websites:- CENTRESTAGE: https://www.centrestage.com.hk- Hong Kong Young Fashion Designers’ Contest (YDC): https://www.fashionally.com- CENTRESTAGE in Town: https://centrestage.hktdc.com/ex/centrestageintown/en- Photo download: https://bit.ly/3BSXaTMMedia enquiries:HKTDC’s Communication & Public Affairs DepartmentSnowy Chan, Tel: +852 2584 4537, email: [email protected] Wat, Tel: +852 2584 4554, email: [email protected] HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.com
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What is sentiment analysis? Using NLP and ML to extract meaning

Sentiment analysis defined Sentiment analysis is analytical technique that uses statistics, natural language processing, and machine learning to determine the emotional meaning of communications.Companies use sentiment analysis to evaluate customer messages, call center interactions, online reviews, social media posts, and other content. Sentiment analysis can track changes in attitudes towards companies, products, or services, or…

Sentiment analysis defined
Sentiment analysis is analytical technique that uses statistics, natural language processing, and machine learning to determine the emotional meaning of communications.Companies use sentiment analysis to evaluate customer messages, call center interactions, online reviews, social media posts, and other content. Sentiment analysis can track changes in attitudes towards companies, products, or services, or individual features of those products or services.
[ Find out how natural language processing is poised to revolutionize the enterprise, and learn how organization are putting the business value of NLP to work. | Get the latest insights with our CIO Daily newsletter. ]To read this article in full, please click here
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