Twitter Reacts to Apple Releasing AirPods Max Headphones Costing $549

Apple’s reveal of the AirPods Max headphones on Tuesday sent Twitter into a frenzy, with many users left shocked at the eye-watering price.

The Cupertino-based tech giant is no stranger to premium pricing—this is the same company that charges $1,000 for a Mac Pro monitor stand, after all. But as many social media users have now noted, the cost of entry is pretty noteworthy.

At $549, the new AirPods Max headphones will set you back more than a PlayStation 5, the highly sought-after next generation gaming console from Sony. It was a talking point that quickly circulated across Twitter, via critiques, jokes and memes.

“Right now you can buy Sony’s excellent WH-1000MX4 over ear cans AND a pair of AirPods Pro for true wireless earbud action and spend less than the AirPods Max cost,” tweeted Dan Seifert, deputy editor at technology publication The Verge.

Steve Kovach, technology editor at CNBC, tweeted a joke at the expense of the pricing, writing: “Sorry, I can’t hear you. My AirPods Max automatically mute poor people.”

Other Twitter users outright rejected the price point. “I consider myself a massive Apple homer. 99 percent of the time I will pay more to stay in the ecosystem. There is no world in which I pay $550 AirPods Max. Zero chance,” tweeted user Tyson Hutchins.