GDPR

Our contradictory relationship to data privacy

For some time now, governments have been blurring the lines between privacy and national security. In 2013, ex-CIA systems analyst Edward Snowden revealed that the NSA, a US intelligence agency, was collecting the phone records of tens of millions of Americans. As Snowden’s leaks continued, it soon transpired that as part of its Prism surveillance programme,…


For some time now, governments have been blurring the lines between privacy and national security. In 2013, ex-CIA systems analyst Edward Snowden revealed that the NSA, a US intelligence agency, was collecting the phone records of tens of millions of Americans. 

As Snowden’s leaks continued, it soon transpired that as part of its Prism surveillance programme, the NSA was tapping directly into the servers of nine internet firms including Facebook, Microsoft and Google to gather intelligence on Americans’ behaviour and interactions. What’s more, Snowden further revealed that the UK’s intelligence organisation, GCHQ, was also using Prism to gather similar information and was able to monitor up to 600 million communication a day.

Since then, the abuse and misuse of communications data are believed to have been instrumental in affecting the outcome of both the 2016 US presidential election and the Vote Leave Brexit campaign, and have been an important contributory factor in establishing stringent data privacy legislation such as GDPR. 

All of this is public knowledge. But despite the extensive column inches these stories have received, most have yet to change our habits, continuing to carry at least one device capable of listening to our conversations, broadcasting our exact locations, and tracking us as we move. And many of us willingly allow them to do so in trade-off for the convenience and benefits they offer. So just how concerned are we about the use and abuse of our personal data? 

  • Data Protection Day 2019: Privacy firmly in the limelight
  • How smart devices are leaving consumer privacy vulnerable
  • Is privacy the new customer experience grail?

Privacy, GDPR. General Data Protection Regulation. Cyber security and privacy concept. Wooden letters on the office desk, informative and communication background - Image

Image Credit: Shutterstock

(Image: © Image Credit: Shutterstock)

Signing away our privacy

Earlier this year, we conducted a survey of 4,000 consumers across the globe to measure their confidence in their own privacy and security practices, as well as those of businesses. The report, ’

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GDPR

How to fix the broken sales funnel

Business agility and the ability to respond fast to new sales opportunities has never been more important and a strong, intelligence-led sales model is essential to maximise opportunities. Yet in this post GDPR era, sales models have never been weaker or less efficient. A lack of data confidence is undermining outbound activity, leaving companies reliant…


Business agility and the ability to respond fast to new sales opportunities has never been more important and a strong, intelligence-led sales model is essential to maximise opportunities. Yet in this post GDPR era, sales models have never been weaker or less efficient. A lack of data confidence is undermining outbound activity, leaving companies reliant on increasingly expensive inbound campaigns that are not delivering.

To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data.

  • Ensure data integrity by turning CRM usage into a game
  • Choosing the right data security solution for big data environments
  • Building reliable data pipelines with AI and DataOps

Science not art

Fewer good prospects. Delayed decision making. Ever lengthening sales cycles. A lack of predictability in the sales process. For many companies, the sales funnel is looking less than impressive. Yet while the temptation is to blame new restrictions of data privacy created by GDPR on the other, there is little value in playing the blame game. What companies require is a solution.

Where is the sales funnel broken and how can it be fixed? Understanding the ‘where’ is key – and something that far too many companies fail to address. How many good sales-people have been fired, when the problem was poor data? How much time has been wasted on prioritising the wrong prospects or failing to correctly identify the total addressable market?

A broken sales funnel cannot be repaired just by adding technology, replacing sal

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GDPR

What’s been done for data privacy since GDPR?

This year, privacy continues to be the most important aspect of data management as an increasing number of consumers are growing concerned about their privacy and the security of their personal information. According to research from the Global Web Index, 51% of European respondents are concerned about the Internet eroding their personal privacy and 60% worry…


This year, privacy continues to be the most important aspect of data management as an increasing number of consumers are growing concerned about their privacy and the security of their personal information. 

According to research from the Global Web Index, 51% of European respondents are concerned about the Internet eroding their personal privacy and 60% worry about how their personal information is being used by companies. In the US, these figures rise to 62% and 65% respectively. While in Europe GDPR was introduced to protect consumers’ privacy and safeguard their data, it also seems to have increased awareness of the misuse of data. People now realise the importance and value of their personal information and, as a result, are demanding greater control over their information and increasingly becoming unwilling to give up that information.

While organisations already put processes in place to drive compliance with GDPR, those organisations must recognise and acknowledge this consumer trend and continue to enhance their processes and policies to sustain a data privacy program and ensure the proper protections and safeguards. Failing to do so could result in dire consequences, not only in terms of fines from regulatory agencies, but also failing to protect privacy and safeguard personal information, even slightly, could cost them the trust of their customers. 

  • Why data privacy without data visibility doesn’t cut it for GDPR
  • Ten tips for GDPR compliance
  • GDPR Subject Access Request: authentication cannot be an afterthought

Additionally, as companies come to grips with the privacy and security issues relating to personal information, the concept of information ethics is coming to the fore. So, what are businesses doing in order to provide for continuous improvement around the issue of privacy? And what does information ethics mean for data privacy?

Image credit: Shutterstock 

Image credit: Shutterstock 

(Image: © Wright Studio / Shutterstock)

Creating new roles

As businesses start to understand the idea of information ethics being a major corollary to data privacy and security, more and more organisations begin to look not only at what they could do with data but what they should do with data. And this should is not from the perspect

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GDPR

The unintended consequences of emerging compliance regulations

Online data is more prevalent and valuable than ever before, for consumers, businesses and fraudsters alike. While the ability to do anything, from anywhere has its benefits, including convenience and constant connectivity, there’s also a dark side: criminals waiting to exploit your most personal, sensitive information. In fact, the total number of personal records exposed…


Online data is more prevalent and valuable than ever before, for consumers, businesses and fraudsters alike. While the ability to do anything, from anywhere has its benefits, including convenience and constant connectivity, there’s also a dark side: criminals waiting to exploit your most personal, sensitive information. In fact, the total number of personal records exposed in data breaches more than doubled over 2018, compared to 2017. 

The value of data has led to new legislation intended to protect information shared and stored online. Europe’s GDPR became binding in May 2018, and a variant in California is slated to become effective in 2020, complicating matters for companies that limited their European data presence in hopes of avoiding GDPR. In addition, the revised Payment Services Directive (PSD2), intended to democratize access to data and simultaneously protect it through Strong Customer Authentication (SCA), will come into effect in Europe in September 2019.

  • Why it’s high time we regulated Big Tech
  • The GDPR paradox: how data regulation creates revenue streams
  • Google fined €50m by French data regulator

A closer look at the unintended consequences

Perversely, both GDPR and PSD2, which were created to protect customers and their data, actually introduce new risks and complications for businesses operating online.

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GDPR

AI’s memory is perfect for insight into collective behaviour

AI was never intended to give insights into collective behaviour, yet it’s becoming an increasingly efficient method of doing so. In an age of the GDPR fearful, collective behaviour is the way forward to understanding consumer preferences and AI’s memory of data allows this to happen without jeopardising individual behaviour. Three ways CIOs can successfully scale AITrump…


AI was never intended to give insights into collective behaviour, yet it’s becoming an increasingly efficient method of doing so. 

In an age of the GDPR fearful, collective behaviour is the way forward to understanding consumer preferences and AI’s memory of data allows this to happen without jeopardising individual behaviour. 

  • Three ways CIOs can successfully scale AI
  • Trump administration orders research into AI
  • Three quarters of smartphones will have AI chip by 2022

Early beginnings

Alan Turing was recently named as the most ‘iconic’ figure of the 20th century. Perhaps this is because of the explosive interest and power that artificial intelligence is set to have on our world in the near future. 

He was a mathematician who cracked codes during World War II and praised with shortening the war by several years due to his work at Bletchley Park. Here, he was tasked with cracking the ‘Enigma’ code and, with another code-breaker, invented a machine known as the Bombe which has had a huge influence on the development of computer science and artificial intelligence.

Turing suggested that humans use available information as well as reason in order to solve problems and make decisions, so machines should, in theory, be able to do the same. This was the logical framework of his 1950 paper, Computing Machinery and Intelligence, in which he discusses how to build intelligent machines and how to test their intelligence.

After a conference in 1956 where, what is considered by many, to be the first AI programme was presented, a flurry of interest in AI ensued. Computers could store more information and became faster, cheaper, and more accessible. Machine learning algorithms improved and people got better at knowing which algorithm to apply to their problem. However, a mountain of

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