GDPR

Oracle and Salesforce face class action lawsuits over online ad tracking

Class action lawsuits have been filed against Oracle and Salesforce in Dutch, English and Welsh courts which claim the tech giants breached GDPR by using third-party cookies to process and share personal data in order to sell targeted ads online.As reported by Computer Weekly, the lawsuits are being brought against the two companies by a…

Class action lawsuits have been filed against Oracle and Salesforce in Dutch, English and Welsh courts which claim the tech giants breached GDPR by using third-party cookies to process and share personal data in order to sell targeted ads online.

As reported by Computer Weekly, the lawsuits are being brought against the two companies by a Dutch non-profit foundation called The Privacy Collective. 

According to the collective, Oracle and Salesforce are just two of many companies which use cookies to track, monitor and collect users’ personal data and share it through a process known as real-time bidding where this data is auctioned off to advertisers. Data about users’ interests, locations, income, relationship status, gender, age and education is collected to support this practice and build profiles of users online without their knowledge.

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GDPR

Hacker ransoms 23k MongoDB databases and threatens to contact GDPR authorities

The hacker has attempted to ransom nearly 47% of all MongoDB databases left exposed online.

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GDPR

Lack of ‘consistency’ in how Tusla operates, says chief executive

Agency ‘some way off reaching a satisfactory level of GDPR compliance’, committee hears

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GDPR

BrandPost: Providing Data Governance for Real-Time Marketing Campaigns

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest Digital Economy Index from Adobe, U.S. consumers spent more than $66 billion online in July 2020, 55% more than one year…

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest Digital Economy Index from Adobe, U.S. consumers spent more than $66 billion online in July 2020, 55% more than one year earlier.Marketing organizations were already responding to this increase in digital interactions, with many of them moving to processes that enhance the customer experience in real time. The problem, they soon discovered, was that such processes make it nearly impossible to manually manage data governance. Becoming a real-time brand is great, but if governance can’t keep up, the advantages could be lost. Avoiding the loss, misuse, or inadvertent use of personally identifiable information (PII) and other restricted data is becoming more pressing as new statutes and compliance regimes like GDPR and CCPA keep coming.To read this article in full, please click here
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GDPR

The EU is launching a market for personal data. Here’s what that means for privacy.

The European Union has long been a trendsetter in privacy regulation. Its General Data Protection Regulation (GDPR) and stringent antitrust laws have inspired new legislation around the world. For decades, the EU has codified protections on personal data and fought against what it viewed as commercial exploitation of private information, proudly positioning its regulations in…

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