Enterprise

How soon is ‘soon’?

It seems that some Bitcoin SV observers believe that when an enterprise or government body announces it is building something on Bitcoin SV, the expectation is it will be live nearly instantaneously. […] Read More… The post How soon is ‘soon’? appeared first on CoinGeek.

It seems that some Bitcoin SV observers believe that when an enterprise or government body announces it is building something on Bitcoin SV, the expectation is it will be live nearly instantaneously. […]
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Enterprise

MarketingPulse Online attracts more than 21,000 viewers

HONG KONG, Apr 1, 2021 – (ACN Newswire) – MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted more than 21,000 viewers from more than 50 countries and regions. Under the theme “Marketing for GOOD”, a total of 27 seminars and workshops were staged during the conference, bringing…

HONG KONG, Apr 1, 2021 – (ACN Newswire) – MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted more than 21,000 viewers from more than 50 countries and regions. Under the theme “Marketing for GOOD”, a total of 27 seminars and workshops were staged during the conference, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies, examine the latest marketing trends under the new normal, and share success stories in the area of digital transformation.MarketingPulse Online, a two-day virtual conference, attracted more than 21,000 viewers from more than 50 countries and regions, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies, examine the latest marketing trends under the new normal, and share success stories in the area of digital transformation.Jeny Yeung Mei-chun, Commercial Director, MTR Corporation LimitedExploring impact of digital transformationFocusing on digital transformation and the impact of new marketing technologies, one of the speakers was Mayur Gupta, who was Global VP for Growth & Marketing at Spotify and has been named on the Forbes list of the world’s most influential chief marketing officers. Now working as Chief Marketing and Strategy Officer at Gannett – USA Today Network, Mr Gupta discussed how marketers can respond to behavioural shifts by leveraging technologies in the era of uncertainty, and by predicting future growth trends amid the digital transformation taking place in marketing. “COVID-19 basically punched all of us in the face, and it has taken us back to the basics of what marketing always had to be, and what it ought to be – the three simple Ps, which are defining your purpose, the promise you make to the consumer that reflects that purpose and, ideally, the product you deliver matching that promise,” he said.Jeny Yeung Mei-chun, Commercial Director, MTR Corporation Limited, shared her tips on how brands can connect with customers and the community at every digital touch point, with insights on digital acceleration in the future. “The MTR’s mission is to keep the city moving. Like transportation companies in many other cities around the world, the MTR is going through a smart journey to upgrade its capabilities to help the community. So, a lot of the features in our new app revolve around how customers can use our services better, but the other major component is lifestyle information since passengers are now demanding more than the basic core services.”Positive branding amid challengesArjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, shared perspectives on how major brands have been responding to shifting consumer behaviour under the new normal, giving his predictions for marketing trends and tourism development as businesses begin to recover. “All marketing activities have to be performance-driven during the pandemic. Going forward, I see huge opportunities for staycations as well as ‘workcations’. I think many of us are thinking about our summer and imagining going on a week’s vacation and staying a week longer to work.”teamLab shares artistic journeyNavigating the confluence of art, science, technology and the natural world, the globally renowned art collective teamLab unveiled their creative philosophies and immersive experiences to the audience at MarketingPulse Online. A senior member from teamLab said: “[Digital works] can free us from materials and we are no longer stuck in one room. Boundaries are just an illusion that humans make. New ideas both come from and affect old ideas.”Examining the impact of livestream commerce and short video marketingEray Li, General Manager of Southern China, Kuaishou (Magnetic Engine), has also worked at digital giants Tencent, Cheetab Mobile and Alibaba. At the conference he explained Kuaishou’s strategies and tricks of the trade to seize the significant opportunities presented by their platform. “There was a user base of 818 million for short videos at the end of last year, accounting for 87% of netizens. The average daily time people spent on short videos exceeded the time spent on instant messaging, video calls, et cetera. In 2020, Kuaishou’s e-commerce sales were Rmb381.2 billion, and 84% of its users prefer to follow the recommendations of livestreamers.”Cracking the code for Gen ZTimothy Armoo, founder of Fanbytes, a leading influencer marketing agency, shared some of the latest strategies to win the hearts of the young generation through video content, influencer engagement and algorithms on Instagram, TikTok, YouTube and other social media. “Gen Z have short interest spans, not attention spans,” he said. “In the past, you needed a big budget to advertise on TV, but the world of social has created a more level playing field where anybody can play – small brands as well as large. But this also means Gen Zs have a lot of influence; in fact, so much influence that any brand that does not take them into consideration is playing a losing game.”Online platform runs until 30 AprilThe MarketingPulse Online platform will remain open until 30 April. During this period, industry members can continue to make use of the different features of the platform and also review content from previous events.MarketingPulse Online website: https://marketingpulse.hktdc.com/en/Photo download: https://bit.ly/2PJXIZAAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. Follow us on Twitter @hktdc and LinkedInMedia enquiriesPlease contact the HKTDC’s Communications & Public Affairs Department:Christine Kam, Tel: +852 2584 4514, Email: [email protected] Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.com
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Enterprise

Ubitquity Joins the Government Blockchain Association (GBA)

WILMINGTON, DE, Mar 24, 2021 – (ACN Newswire) – Ubitquity LLC, the leading enterprise blockchain-secured platform for real estate and title recordkeeping, is pleased to announce that it has officially joined the Government Blockchain Association. With a diversified product suite that includes solutions for the aviation, title abstracting, and escrow industries, Ubitquity will be offering…

WILMINGTON, DE, Mar 24, 2021 – (ACN Newswire) – Ubitquity LLC, the leading enterprise blockchain-secured platform for real estate and title recordkeeping, is pleased to announce that it has officially joined the Government Blockchain Association. With a diversified product suite that includes solutions for the aviation, title abstracting, and escrow industries, Ubitquity will be offering their technology and services to both government and private enterprise. Could this be the link that brings real estate and title recordkeeping on a blockchain to the government? “The Government Blockchain Association (GBA) is a US-based non-profit, membership organization that consists of individuals and organizations that are interested in promoting blockchain related solutions to government requirements. We are excited to be joining such a well-respected global organization,” says Nathan Wosnack, Founder & CEO at Ubitquity. Mr. Wosnack also hopes this combining of enterprises will be mutually beneficial, creating a long-term impact for the entire GBA community.Ubitquity brings plenty of impact to the deal, hosting:- Enterprise-ready, blockchain-secured platform- Real estate record-keeping- Simple User Experience for securely recording & tracking property deeds & land records- Partnerships with academia, aviation companies, municipalities, and real estate companies- Ubitquity Token and NFT creation- Newly relaunched website: www.ubitquity.ioTo find out more about Ubitquity, Contact:Bryan Blumenfeld, VP of PartnershipsEmail: [email protected]: +1 (724) BITCOIN [248-2046]To learn more about the Government Blockchain Association, GBA, go to: www.gbaglobal.org Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.com
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Enterprise

7,000 international participants attend FILMART Online

HONG KONG, Mar 18, 2021 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong International Film and TV Market | Online (FILMART Online) attracted nearly 7,000 industry participants from 81 countries and regions over four days, with the release and promotion of some 2,200 film and television…

HONG KONG, Mar 18, 2021 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong International Film and TV Market | Online (FILMART Online) attracted nearly 7,000 industry participants from 81 countries and regions over four days, with the release and promotion of some 2,200 film and television productions. Having become more familiar with doing business through online platforms, exhibitors and buyers used the online meeting function at FILMART Online to participate in more than 2,000 meetings.The four-day event FILMART Online concluded successfully today. Nearly 7,000 participants were engaged and more than 2,000 business-matching meetings held, facilitating cooperation between exhibitors and global buyers. The multifunctional FILMART Online platform will remain open until 18 May.Kaichen Li, Head of WeTV and iflix at Tencent, said that how well content is received does not necessarily stem from a big production and famous cast, but rather from the appeal of story, the quality of the script and the chemistry between the cast.As COVID-19 begins to ease, there is concern about whether the trend for “at home” entertainment will lead to continued growth in the number of users on over-the-top (OTT) platforms. David Simonsen, SVP of WarnerMedia (top, right), said that the impact of the pandemic was just accelerating the changes in a highly competitive market, in which quality local, regional and global companies are competing in the same space to expand their audiences.Facebook: 1 in 4 people create and upload videos to social media during pandemicRunning from 15 to 18 March, FILMART Online saw a total of 27 online events staged, including nine conferences. Speaking on the first day of the event, Saurabh Doshi, Head of Entertainment Partnerships, APAC at Facebook, said that about one in four people globally created and uploaded videos to social media during the pandemic. “This was huge among millennials aged 25-34 years old, and the behaviour was even more true in Southeast Asia, where 66% created or interacted with videos on social media and messaging platforms during the first half of 2020,” Mr Doshi said.Tencent: star-studded cast and big production not the only key to success Kaichen Li, Head of Tencent’s WeTV and iflix, shared about the development of over-the-top (OTT) programming. “We have spotted early signs of an upward trend for Chinese and Thai content,” he said. “For Chinese content, it’s not only the costume dramas but also modern dramas that have resonated well with the Asian audience. We believe that we are going to see a continued boom in Asian local content.”Eros Now: brand culture necessary for streaming media to winAli Hussein, CEO of OTT platform Eros Now, said that the streaming media business should not focus on purely being transactional. Rather, it should seek to identify the culture for each brand, which is very important once brands start working at a slightly higher level. He explained that Eros Now will launch English-language services in the second half of 2021, in addition to its content with ErosSTX. The company is also working with other content providers across the globe which will give it a more widespread network and allow it to optimise its customer base.Online platform runs until 18 MayThe FILMART Online platform will remain open until 18 May. During this period, industry members can continue to make use of the different features of the platform to connect with exhibitors and buyers and also review the content of previous events.FILMART Online website: https://event.hktdc.com/fair/hkfilmart-enPhoto download: https://bit.ly/2P1x264About HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedInMedia enquiriesPlease contact the HKTDC’s Communications & Public Affairs Department:Angel Tang, Tel: +852 2584 4544, Email: [email protected] Lauw, Tel: +852 2584 4472, Email: [email protected] Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.com
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THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

Summary List Placement This is a preview of the Business Insider Intelligence Sports Streaming Ecosystem premium research report. Purchase this report here. Interested in getting more content like this from us? Check if your company already has BII Enterprise membership access. Live sports content is one of the strongest and last-remaining drivers of value for…

Summary List Placement
This is a preview of the Business Insider Intelligence Sports Streaming Ecosystem premium research report. Purchase this report here.
Interested in getting more content like this from us? Check if your company already has BII Enterprise membership access.

Live sports content is one of the strongest and last-remaining drivers of value for traditional pay-TV — for both viewers and advertisers alike. But like entertainment programming, live sports content is migrating over the top (OTT) to streaming services — meaning that sports fans can increasingly access sports programming without the need for a pay-TV subscription or watching on linear TV channels. 

Streaming access to sports programming has been led by a diverse range of platforms and services, including:

Skinny bundles (e.g. Sling TV, YouTube TV) that carry live sports programming distributed by traditional TV networks;
Media-branded OTT services (e.g. ESPN+, CBS All Access, NBCUniversal’s Peacock) that feature live sports where respective networks hold rights;
League-branded services (e.g. MLB.TV, NBA League Pass, NFL Game Pass);
Digital startups like DAZN that typically cater to more niche fan bases;
Tech platforms (e.g. Amazon, YouTube, Facebook, Twitter, Twitch) that have each acquired live game rights;
Social media platforms (e.g. Facebook, Twitter, YouTube, Snapchat, TikTok) that are increasingly partnering with both leagues and broadcasters to to develop and distribute highlights or original short-form programming around live sports events. 

So far, the majority of prior dealmaking with digital players has been limited and experimental — there’s too much value still tied to the status quo for leagues to hand over exclusive rights to digital partners just yet. But we expect that leagues will increasingly look to form partnerships with tech and social platforms for opportunities to reach young people, who are more likely to be cord-nevers or cord-cutters. In the meantime, OTT platforms that carry sports offer incremental, new-in-kind opportunities to reach sports fans in more targeted, interactive, and hyperengaging ways that complement or even surpass the typical capabilities of linear broadcast. 
In The Sports Streaming Ecosystem, Business Insider Intelligence examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services and devices. We discuss how and why traditional TV relies on live sports content; how some sports rights packages have been allocated to digital platforms; and how digital players are expected to vie for live sports rights packages as current rights deals are set to expire.
We further lay out the expanding range of OTT video services and platforms that currently distribute live sports and other sports programming. In each section, we explore the evolving roles of existing and emergent players within the OTT sports landscape across both free and paid services, live and on-demand streaming, games or matches and ancillary content. 
Additionally, this report features a section on how we expect the coronavirus pandemic to impact live sports programming and advertising spend through 2020. In it, we discuss how the unprecedented lack of live sports programming will impact US ad spending this year — in particular on TV — by examining how sports advertisers have responded to the crisis so far, and how they anticipate changing their spend over the next 12 months.
Second, we discuss early strategies that leagues and broadcasters have taken to fill the programming void — and how we expect these changes to familiarize consumers with digital, on-demand access in ways that could accelerate longer-term shifts to sports streaming. 
The companies mentioned in this report are: AB InBev, Amazon, AT&T, Bleacher Report, DAZN Group, DirecTV, Dish Network, English Premier League (EPL), FaceBank Group, Facebook, Fox, International Cricket Council (ICC), Major League Baseball (MLB), Major League Soccer (MLS), NASCAR, National Basketball Association (NBA), National Collegiate Athletic Association (NCAA), National Hockey League (NHL), NBCUniversal, NFL, PGA Tour, Procter & Gamble, Snapchat, TikTok, Twitch, Twitter, The Walt Disney Co., WarnerMedia, World Wrestling Entertainment (WWE), YouTube. 
Here are a few key takeaways from the report:

While sports fans are the stickest pay-TV subscribers — and therefore the least likely to cut the cord — streaming platforms are gaining favor among some sports fans. Among US internet users who regularly watch sports, 79% subscribe to traditional pay-TV, compared with just 61% of sports nonviewers, per Altman Vilandrie & Co. But sports fans increasingly view streaming alternatives as valuable complements or cost-effective substitutes. Among US sports fans who use a streaming service to access live sports, 57% do so to get access to sports that aren’t available on TV, and 38% do so because “it’s less expensive than pay-TV,” per Verizon Media/Sapio Research.
The indefinite cancellation of live sports due to the coronavirus pandemic could exacerbate cord-cutting in the US in 2020. While pressure on consumer discretionary spending will be the most likely factor causing people to ditch pay-TV, the prolonged absence of live sports programming in 2020 could have at least some influence on cord-cutting in the near term: 11% of respondents who had either already cut the cord or were planning to do so said their most important reason was the postponement of live sports, according to Business Insider Intelligence’s Coronavirus Consumer Survey, conducted on March 31, 2020.
US live digital sports viewers have nearly doubled since 2018 and will become a growing proportion of total live sports viewers in coming years. This year, there will be 36.5 million digital live sports viewers in the US, up 97% from 18.6 million in 2018, according to eMarketer’s first forecast for US live sports viewers and digital live sports viewers. Further, digital live sports viewers represent 11.0% of the US population, and are set to grow to 14.2% by 2023 — that’s compared with total live sports viewer penetration of 46.3% in 2020, which will grow only slightly to 46.9% by 2023.

In full, the report:

Analyzes the market forces, consumer preferences, and changing consumption habits that have led pay-TV and traditional TV networks alike to depend on live sports programming.
Discusses how leagues could reallocate sports rights to digital players as existing rights deals expire starting in 2021 — and presents complete grids displaying existing US broadcast sports rights deals as well as digital sports rights deals (including some global digital rights deals).
Identifies and examines the key players in the OTT sports landscape, including skinny bundles (or vMVPDs); media, league, and startup pure-play OTT services that offer sports programming; tech giants; and social media companies — and presents complete grids displaying the existing players and offerings within each group.
Explores how digital platforms are enhancing or changing sports broadcasts and the overall fan experience through new features.
Contains 77 pages and 40 figures — including 9 landscape grids. 

Interested in getting the full report? Here’s how to get access:

Business Insider Intelligence analyzes the media and marketing industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.>> Check if your company has BII Enterprise membership access to the full report
Purchase & download the full report from our research store.>> Purchase & Download Now
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