GDPR

GDPR: German laptop retailer fined €10.4m for video-monitoring employees

NBB (notebooksbilliger.de) described the GDPR fine “as wrong as it is irresponsible.”

NBB (notebooksbilliger.de) described the GDPR fine “as wrong as it is irresponsible.”
Read More

Be the first to write a comment.

Leave a Reply

GDPR

Email Marketing Agency – London & Surrey

London, UK — (SBWIRE) — 04/08/2021 — 280+ billion emails are sent every day and this remains one of the most often used methods of consumer and business communication. Email marketing creates a way for a brand voice to be heard in a crowded marketplace and has increasingly become an essential tool for building long-term…

London, UK — (SBWIRE) — 04/08/2021 — 280+ billion emails are sent every day and this remains one of the most often used methods of consumer and business communication. Email marketing creates a way for a brand voice to be heard in a crowded marketplace and has increasingly become an essential tool for building long-term relationships. Today, email marketing isn’t just about sending content out to customers it requires carefully crafted messaging that will act to amplify a brand, promote (or another verb here) compliance with regulation such as the GDPR and an understanding of the technology that can ensure that emails achieve more in terms of outcomes. A digital agency like Iconic Digital can help with all this, as well as tying investment in email marketing into broader campaigns and strategy.Using email marketing to boost campaign performanceEffective email marketing makes a big difference to the success of broader digital marketing campaigns. It has some key benefits including: (Some of its key benefits include:)1. An opportunity to connect with customers and provide genuinely interesting and useful content that will help to strengthen engagement.2. A cost-effective tool that can be used by any business of any size. A large budget is not necessary to achieve broad reach and start generating new leads.3. Options to customise. Email marketing can be easily personalised, planned to be time-specific and tailored to reflect the messaging and goals of a brand.4. It’s always in people’s pockets. Most people today access email via a device that is constantly with them. Email marketing opens a channel through which businesses can deliver value, promote products, collect feedback, increase sales and send traffic to a brand website. Why work with a marketing agency?Investing in internet marketing today means going further than basic SEO or content marketing and creating targeted campaigns that include all possible channels, including social media – and especially email. Iconic digital is a team of digital marketing consultants in London with demonstrable experience in the email marketing world, producing campaigns for clients that engage, inspire and don’t end up in the trash. It’s not just about creating the content and sending the emails out – working with a marketing agency brings a wealth of other resources to the table too.1. Integrating intelligence into email marketing by using triggered email campaigns based on specific interactions between a brand and its customers.2. Ensuring that emails (and the data involved in email marketing) are being handled in a way that is compliant with regulation such as the GDPR.3. Targeting the right people. Buying the best data is essential for effective email marketing – working with a digital agency ensures that you’ve got access to the right data at the right price.4. Optimising the process by using tools such as IP lookup, post-click tracking and cookies, and integrated web forms and CRM to better target emails and make use of the generated data.5. Using A/B split testing to better understand customers and refine approach.Iconic Digital is a digital growth agency with a wealth of tools, expertise, and resources available to help businesses achieve better results from their digital marketing investment. Transparent, experienced, friendly, and cost effective, the team is on hand to help. To find out more information about Digital Marketing Consultants London visit https://www.iconicdigital.co.uk/about-usFor any Digital Marketing enquiries please contact Hannah Morton – Fishwick at Iconic Digital – 020 7100 0726.For more information about Iconic Digital Marketing consultants please go to https://www.iconicdigital.co.uk/About Iconic Digital Marketing Consultants
Iconic Digital Marketing Consultants was established in March 2012. As a leading London agency, our team of digital consultants specialise in creating dynamic, effective strategies that produce quantifiable results for both B2B and B2C businesses. As an award-winning digital agency, we work across all aspects of the marketing mix and ever-evolving digital landscape – ensuring all our clients achieve an unrivalled ROI-backed service. Get in touch with our team today on 020 7100 0726.For more information on this press release visit: http://www.sbwire.com/press-releases/email-marketing-agency-london-surrey-1334583.htmMedia Relations ContactSteve PailthorpeTelephone: 02071000726Email: Click to Email Steve PailthorpeWeb: https://www.iconicdigital.co.uk
Read More

Continue Reading
GDPR

Facebook data leak could be outside scope of GDPR

Facebook data leak could be outside scope of GDPR

Facebook data leak could be outside scope of GDPR
Read More

Continue Reading
GDPR

Activision tells creators of popular Call of Duty stat-tracking website SBMM Warzone to shut it down by Monday

Activision has ordered the creators of SBMMWarzone.com to shut the website down by Monday.The Belgium-based co-creators of SBMM Warzone said lawyers representing Activision sent a cease and desist demanding the website be shut down, citing privacy concerns.In this letter, which Eurogamer has verified, the lawyers claim SBMM Warzone violates Activision’s API terms of use, infringes…

Activision has ordered the creators of SBMMWarzone.com to shut the website down by Monday.The Belgium-based co-creators of SBMM Warzone said lawyers representing Activision sent a cease and desist demanding the website be shut down, citing privacy concerns.In this letter, which Eurogamer has verified, the lawyers claim SBMM Warzone violates Activision’s API terms of use, infringes Activision’s copyright, violates the Computer Fraud and Abuse Act, and exposes SBMM Warzone’s creators to fines under GDPR. The letter goes on to say SBMM Warzone must be shut down within seven days of its receipt, which was 22nd March. We’ve contacted Activision for comment.Read more
Read More

Continue Reading
GDPR

Why data portability option matters to users

In December 2019, India kick-started a novel experiment in redefining the ownership of personal data. The Personal Data Protection (PDP) Bill, 2019, was one of the world’s first legislations to define the rights individuals have over their personal data, and the responsibilities of entities accessing user data.While regulations such as the General Data Protection Regulation…

In December 2019, India kick-started a novel experiment in redefining the ownership of personal data. The Personal Data Protection (PDP) Bill, 2019, was one of the world’s first legislations to define the rights individuals have over their personal data, and the responsibilities of entities accessing user data.While regulations such as the General Data Protection Regulation (GDPR) in Europe have emphasised protecting personal data, India has pressed forward further to unlock the value inherent in personal data. Data portability is a key aspect of the PDP Bill. The account aggregator (AA) framework operationalises data-sharing and portability through unlocking value from personal data. It creates a well-defined and secure mode for users to share their personal financial data with other eligible entities. At its heart lies a robust consent system that allows users to pick and choose the type of data they share, and the entities who can access this data.Under a consent-based system of data sharing, the user trust will literally make or break the AA framework. And users are more likely to trust when they understand what is being asked of them, and why. Honouring the spirit of personal data protection requires that user-facing applications actively help users understand the implications of their actions — a tough challenge in a country where over a quarter of adults have not even heard of insurance.Facebook’s and D91 Labs’ ‘Future of Data Sharing’ initiative delves deeper into understanding goals, motivations and challenges in sharing personal data with financial institutions. The insights derived from the research were poised as challenges to the fintech community in the form of an online design jam where teams developed solutions around solving data-sharing using the AA framework. The artefacts from the design jam were later tested with target users to understand the acceptability of the solutions.The results have been dissimilated into seven design principles for anyone developing data-sharing workflows using AAs. These design principles cover the seven critical areas of trust, choice architecture, nudges, data control, customer redressal, feedback and data testing. The design principles created from the research are addressed to the product, business and design teams at fintech startups, to help build trustworthy financial products for emergent users backed up by field research.Kumar is co-founder-chief evangelist, Setu, and Ba leads research and strategy, D91 Labs.
Read More

Continue Reading