Fine, we want the Windows Ugly Sweater
I hate that I love it.
In a pun-filled tweet, the Windows Twitter account announced that it’s giving away a select amount of “ugly sweaters” adorned with the blocky Windows 95 logo.
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It’s chunky. It’s knit. It’s filled with primary colors. It’s positively hideous! Despite all this, Istillwant the Windows sweater.
Introducing the latest #Windows95 custom “softwear.”😉 Wish you could rock the #WindowsUglySweater? 👀 your DMs, because we’re giving a few lucky fans one of their very own. pic.twitter.com/84kQLtYsF2
— Windows (@Windows) December 13, 2018
“Soft wear.” Get it?
OK, Windows. I see you. I know what you’re doing. You, with your retro revival, and your manufactured “irreverence,” and your “social media buzz.” I GET IT. This stunt is meant to attract Millennial Me like the ’90s kid moth I am to your corporate nostalgia marketing flame.
It’s absolutely, entirely unclear how “lucky fans” will make themselves known as Fans to this brand Twitter account. People are still trying to show Microsoft they want to cop the sweater, anyway.
fine, i want the sweater
— Beng ‘mat o.’ Broble (@mathewolson) Decembe
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