Apple

A new crop of stress toys is here to take over where fidget spinners left off

March Mindfulness is our new series that examines the explosive growth in mindfulness and meditation technology — culminating in Mashable’s groundbreaking competitive meditation bracket contest. Because March shouldn’t be all madness. Reaching for your phone as a distraction from uncomfortable situations has become a reflex at this point. It’s a handy tactic to avoid eye…


March Mindfulnessis our new series that examines the explosive growth in mindfulness and meditation technology — culminating in Mashable’s groundbreaking competitive meditation bracket contest. Because March shouldn’t be all madness.


Reaching for your phone as a distraction from uncomfortable situations has become a reflex at this point. It’s a handy tactic to avoid eye contact in public, but bolting to social media or even self-care apps when you’re stressed or anxious could subconsciously be making you feel worse.

It’s time we find something to focus our energy that’s more productive than listening for Twitter’s refresh “pop” sound every five minutes.

Mindfulness and the focusonfocus aren’t new by any means, but have increasingly been in the spotlight due to a mass fixation on self care. Sure, being open and curious about the present without judging other ideas rattling your brain sounds great, but here’s the thing: It doesn’t come easy for everyone. Mastering mindfulness can take time — and the right level of expectations. For those who aren’t ready to hop on the meditation train, there are other options to help you chill out.

Enter: stress toys. When social media has become a dumpster fire and self-care apps just aren’t cutting it, something as simple as a physical toy can help you decompress. And while the fidget spinner is now just a memory rolling around on the floor of your car, its short life had a bigger impact than making Toys R Us airfreight tens of thousands of them to meet demand: It opened up the conversation about stress, nervous energy, and how seemingly useless little toys can affect how we focus. 

There hasn’t been a lot of peer-reviewed scientific research done on the science of fidgeting, but the mass obsession with the fidget spinner leads us to believe that stress toys are something people really want — and is hopefully opening the door for more research on the benefits. Forbes journalist Bruce Y. Lee dove into the idea of fidgeting:

“One thought is that fidgeting may occupy parts of your brain that otherwise would distract the rest of your brain with random thoughts. […] Fidgeting may prevent your mind from being occupied by obsessive and unhealthy thoughts such aswhat is the meaning of life,what do other people think of you,why aren’t you more attractive,why do others seem more successful on Facebook than you, andwhy isn’t Justin Beiber [SIC] returning your phone call?”

The modern stress toy market has expanded past fidget spinners and long beloved stress balls in an attempt to satisfy all the different ways we can work through this excess energy: Whether that’s squeezing, squishing, spinning, rolling, molding, building, or a mix. Similar to the way meditation apps guide you through breathing or have you stare at bubbles, these toys provide a way to regather yourself during an overwhelming situation or to simply channel some nervous energy.

A few seconds of focusing your energy on a stress toy — or simply giving your fingers something to do that’s not nervously biting your nails or picking at your skin — can help you slow down. Toys may not free you of other thoughts like meditation aims to, but they’re something that can help you pause when everything else is spinning. Plus, they’re perfect for daily use.

TL;DR: Everyone needs an outlet for stress sometimes, and it’s totally fine if yours is a stress toy. Here are eight of the best new stress toys you can buy on the internet.

Best squishy toy

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Image: pinch me
The Good

Stimulates multiple senses at once • Nine scent options

The Bad

Reviews mention receiving the wrong size

The Bottom Line

Knead your worries away with this pliable dough that feels great on your hands and smells good, too.

1. Pinch Me Therapy Dough

Knead your worries away with this pliable dough that feels great on your hands and smells good, too.

  • Stress-relief method:Squishing, molding
  • Scent options:Spa, beach, melon, spice, ocean, sun, citrus, chill, tropics
$29.95 from Amazon
It doesn’t matter if you haven’t touched Play-Doh in 20 years. The satisfaction you get from rolling, molding, and kneading something squishy doesn’t go away with age.
Pinch Me Therapy Dough comes packed in perfectly portable jars and is designed to release tension via kneading, squishing, and rolling. Available in nine colors and scents, like lavender, spice, and melon, you’ll be able to squish your way to inner peace and enjoy some calming aromatherapy in the process. Aromatherapy’s whole thing is about using scents to promote relaxation and general wellbeing,butwe can’t prove that it actually works. However, getting a whiff of something pleasant while sitting at your mundane office job could definitely be comforting. 

Best for subtlety

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Image: kinekt design
The Good

Something you can wear every day • Unique gear design

The Bad

Pricey for a stress toy

The Bottom Line

Keep your fingers busy without whipping out a toy with this mesmerizing spinning gear ring.

2. Spinning Gear Ring

The gears in this stainless steel ring move in unison and subtly keep your fingers busy.

  • Stress-relief method:Spinning
  • Options::Stainless steel, gold, rose gold, gunmetal
$165 from Kinekt Design
For serial finger tappers, pen clickers, or nail biters, this spinning ring keeps your fingers busy thanks to its gratifying turns and silent clicks. Its main selling point is the unique working gear design — but for anyone who cares about style, the stainless steel and intricate details make it a stellar accessory to boot.
Unlike other spinning rings that work with a smaller band inside a larger one, these micro-precision gears actually turn in unison like the gears in a bike. Just watching the video is hypnotizing, and seeing it IRL is guaranteed to have people asking to try it on. (But if you let them, you might not get it back.)

Best for creativity

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Image: speks
The Good

Adds an element of creativity • 31 color options

The Bad

May be even smaller than you expect • Individual balls are easy to lose

The Bottom Line

Speks has found a way to make magnetic balls squishy, and with 31 color options, the possibilities are endless.

3. Speks Magnetic Balls

Meet the tiny magnetic balls that squish like dough and can create limitless geometric designs.

  • Stress-relief method:Squishing, molding
  • Options:31 colors to choose from, sizes range from 512 balls to 1,000 balls

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Apple

There are officially too many damn video-streaming services

Disney’s upcoming video streaming service, Disney+, sounds like a really sweet deal.  For $6.99 a month or discounted annual subscription of $69.99, you get access to content from Disney, Marvel, Star Wars, and National Geographic. Subscribers will also get content from Fox, which Disney now owns, starting with the complete series of The Simpsons. Disney…


Disney’s upcoming video streaming service, Disney+, sounds like a really sweet deal. 

For $6.99 a month or discounted annual subscription of $69.99, you get access to content from Disney, Marvel, Star Wars, and National Geographic. Subscribers will also get content from Fox, which Disney now owns, starting with the complete series ofThe Simpsons.

Disney is promising more than 7,500 episodes and 500 films from its library within the first year. And the company’s also considering bundling its other streaming services, Hulu and ESPN+, with Disney+ in the future at a discounted price.

Like I said, Disney+ sounds like a hell of value at launch. And judging by the overwhelmingly positive reactions on social media, Disney will likely sign up a ton of customers on Nov. 12 when Disney+ launches.

But while I agree that Disney+ is probably worth it, I’m also growing more annoyed at how confusing and expensive “cutting the cord” is in practice. The “great unbundling” that everyone once welcomed has quietly become an ingenious con to squeeze everyone for more money through recurring subscription fees from multiple streaming services.

Choosing a streaming service used to be simple. A decade ago you had two big ones: Netflix and Hulu.

Nowadays, in addition to those two, there’s PlayStation V

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Filter concert in Texas canceled after band shares anti-Trump Facebook post

Rock band Filter had their show cancelled on Thursday night after frontman Richard Patrick posted an anti-Trump video on Facebook. The problems started during the band’s soundcheck at the Speaking Rock Entertainment Center in El Paso, Texas. Patrick, the lead vocalist, uploaded a video live from the venue to the band’s Facebook page promoting the…


Rock band Filter had their show cancelled on Thursday night after frontman Richard Patrick posted an anti-Trump video on Facebook.

The problems started during the band’s soundcheck at the Speaking Rock Entertainment Center in El Paso, Texas. Patrick, the lead vocalist, uploaded a video live from the venue to the band’s Facebook page promoting the show later that night.

“A lot of trump bashing!” Patrick promised, along with a request that former U.S. Democratic Congressman and El Paso native Beto O’Rourke come to the performance.

Not long after the video of the band’s soundcheck hit social media, Patrick to share that the show had been cancelled.

View this post on Instagram

FILTER(ED) IN TEXAS Speaking Rock Casino in El Paso, TX, the Tigua Tribe’s Casino / Resort / Music Venue has cancelled tonight’s FILTER show, due to a humorous Facebook post written by vocalist, Richard Patrick, and the band’s plans to use the American flag turned upside down in their background video on stage. The “offending” post, which included a short video of the band soundchecking at the venue: This is sound check!! We’re Playing El Paso!!! Get here later and it will be packed!! A lot of Trump bashing! Does anyone know Beto?? Bring Beto! The band was told the venue “didn’t like” the post and that they were getting threatening phone calls and bomb threats from Texans who didn’t like it either. The tour manager was in the green room and woke up from a pre-show nap to 30 yellow-shirted security guards and the General Manager shouting expletives and telling the band they were not welcome at the venue. “The First Amendment does not exist in this Casino. Get the [email protected]*k out,” they said. Management also told Patrick that it was illegal to display the flag upside down in their video. The law to which they might refer is Title 4, US Code “(a) The flag should never be displayed with union down, except as a signal of dire distress in instances of extreme danger to life or property.” Patrick explains “This is a dire emergency! This country is totally jacked up!! This is my right to artistic expression. If they are going to tell me that I am un-American for saying that about the President, I’d ask them if they have been to Iraq or Afghanistan. I have been over there and love and respect the job that our troops are doing over there – fighting to ensure our rights to say what we like. As a matter of fact – I was asked recently what FILTER stands for and THIS IS IT – our freedom of expression!” In addition to the First Amendment, The Texas Constitution, in Article I, sections 8 and 27 protects the “liberty to speak, write or publish … opinions on any subject.” You have the right to express your views in these ways regardless of how unpopular or controversial they may be. #freespeech #amer

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The Hostess Snacks Instagram account dedicated to weird memes is actually good

Even Twinkies are wearing AirPods these days.   And that’s because whoever is behind the Hostess Snacks’ Instagram page is a meme genius. A very kooky, imaginative genius. Or maybe geniuses? OK, it must be a panel of geniuses, eating Twinkies while Photoshopping AirPods onto Twinkies. Right? View this post on Instagram What?… Like you’ve…


Even Twinkies are wearing AirPods these days.  

And that’s because whoever is behind the Hostess Snacks’ Instagram page is a meme genius. A very kooky, imaginative genius. Or maybe geniuses? OK, it must be a panel of geniuses, eating Twinkies while Photoshopping AirPodsontoTwinkies. Right?

View this post on Instagram

What?… Like you’ve never seen a Twinkie with AirPods before 😏 #SorryNotSorry … #Airpods #Apple #Music #Superior #Trending #EarCandy #TrendSetter #Twinkies #Snack #Tech

A post shared by Hostess Snacks (@hostess_snacks) on

The popular pastry-snack company has a very interesting presence on Instagram. They post daily photos of their classic pastries in whacky scenarios to their 123,000 followers, who are literally hungry for the content. 

Like a candy shop, their Instagram feed is colorful and full of things the dentist wouldn’t approve of. But it’s also full of images that look like things you’d encounter in a post-birthday-cake fever dream. Regular things, like car tires and snow boots, are rendered to resemble Hostess’s famous pastries instead. And their followers eat it up. Comments from fans range from, “you certainly know how to catch my eye” to light-hearted confusion. 

Image: hostess snacks / instagram

After struggling with , the giant snack company made a splashy return a year later. 100 million Twinkies, CupCakes, and Donettes hit shelves within the first two weeks of their comeback, prompted by public demand. “…Hostess has a very exciting future,” said Dean Metropoulos, the company’s CEO in .

Regardless of the company’s business, the Hostess Snacks Instagram account is thriving. I’d be lying if I said that scrolling through the absurdly wonderful page didn’t invoke both hunger and nostalgia in me.But who is behind it all?The processed-sugar-craving 7-year-old in me needed to know. 

View this post on Instagram

Double stack of Double Chocolate Donettes. This is when a double mouth comes in particularly handy. … #Double #Chocolate #Donuts #Fun #Chocoholic #Snacks #SnackTime #More #Need #MustHave #Craving #Cravings #LoveChocolate

A post shared by Hostess Snacks (@hostess_snacks) on

A little bit of sleuthing led me to the creative masterminds behind the weirdest corporate page on Instagram. Hostess Snacks works closely with Tattoo Projects, an ad agency in Charlotte, North Carolina, to ensure that their social media presence is as delicious as the Donettes and Ding Dongs they sell.

Buffy Kelly is the creative director and president of Tattoo Projects. I caught up with her about how the Twinkie magic is made for the ‘Gram. She’s been entrusted with the task of creating a “fun brand voice” for Hostess— and along with two other designers— she’s doing just that. She’s quick to mention that it takes a small village to pull the whole operation off without a hitch, though. 

“The actual creative work is just one part… don’t forget the strategy, account service, analytics, community management, and client partnership. It’s a huge team effort, and makes the feed what it is,” Kelly told Mashable via email. 

View this post on Instagram

“You M U S T try Twinkie No. 5.” #NationalFragranceDay @chanelofficial @sephora … #Hostess #Yummy #SnacksOnSnacks #Snacky #Twinkies #Perfume #Smells #MustHave #No5 #Fragrance #TryIt

A post shared by Hostess Snacks (@hostess_snacks) on

Tattoo utilizes monthly content calendars in order to develop a sweet social strategy. Though they focus on their target audience and the products they want to promote the most — obviously Twinkies — they also leave room for spur of the moment ideas based on trend reports. 

“We’ll see or hear something cool and text each other in the morning and say something like, ‘Bring your martini shaker and a leaf blower, I have an idea!’” Kelly says.

That’s how they came across the somewhat-dubious Vans challenge. Naturally, the viral trend was ripe for the addition of Twinkies flying through the air. Essentially, the phenomenon began when Twitter user @lanacutherlip posted a video showcasing the fact that no matter how they tossed their Vans shoes, they always landed right side up. 

Capitalizing on the trend, Hostess posted this: 

View this post on Instagram

#VansChallenge Hostess style 😎 … #Vans #Challenge #Twinkies #HoHos #CupCakes #Shoes #Trending #Trend #Snack #Style #Throw #Winning #Sneakers #Kicks #VansOldSkool #Experiment #Testing #Truth #Believe #Whoa #Seriously

A post shared by Hostess Snacks (@hostess_snacks) on

Of course this isn’t first time we’ve seen brands leveraging their social media followings to appeal to a younger, more internet-savvy demographic. It’s practically necessary in 2019. 

The fast food chain Wendy’s has most famously developed a social media voice that registers with their followers; it’s snarky and quick, easily retweet-able. Sometimes, it’s downright brutal. 

Instead of taking the all-too-generic route of emulating Twitter culture, Hostess has developed a unique social media strategy that puts its products front and center without sounding like an echo chamber. The latter of which is more suitable for sharing burger deals, anyway. 

Keith Peterfeso, Hostess’s brand director, works directly with the team at Tattoo. He describes the company’s social media presence as “deliciously unapologetically irreverent.” Peterfeso’s job is to oversee everything that Tattoo is producing and to make sure they’re highlighting specific products, especially during the launch of a new snack. 

For instance, when Suzy Q cakes were re-released with 50 percent more cake and 50 percent more cream, he made sure at least one post a week was dedicated to conveying that information. Of course, pair that information with Kelly’s vision, and well, it becomes messaging that works on a content crazed consumer base. 

View this post on Instagram

Enter to win a free Suzy Q jetpack. Disclaimer: There is no such thing as a Suzy Q jetpack. We’ll stick to the 50% more cake and 50% more crème in these bad boys. … #Chocolate #Cake #Fast #JK #Jet #JustKidding #Joke #Wish #Need #Want #MustHave #BlackFriday

A post shared by Hostess Snacks (@hostess_snacks) on

“At the end of the year, Suzy Q had grown over a hundred percent from what it had been the previous year,” Peterfeso says. His enthusiasm matches that of the many people buying Hostess Snacks. “We also just put out a great product,” he chuckles.

But it’s not all about just posting fresh new memes, Kelly shares that follower engagement is a huge priority. She says they respond to about 6,000 comments each month. And they always manage to turn these quick digital exchanges into friendly banter revolving around the snack-in-question, no matter what people are saying. 

Image: hostess snacks / instagram

“It’s our job to create conversations, entertain and engage people with the fun of Hostess,” Kelly said.

Image: hostess snacks / instagram

Kelly notes there’s no shortage of inspiration when it comes to mining Hostess Snacks for content. In a time when pop culture and consumerism are so intertwined, they’ve done a solid job of incorporating memes of the moment into their content rolodex. By doing so, the creative team has cemented their position as a relevant brand in a saturated market.

 “There are enough funny ideas around here that we could be posting several times a day,” Kelly said. 

View this post on Instagram

Come play with us. #Twinkies for #Halloween.

A post shared by Hostess Snacks (@hostess_snacks) on

Over the three years that Tattoo has been working with Hostess, a cornucopia’s worth of whacky branded content has been posted consistently. Peterfeso says his favorite from the page is an ode toGame of Thronesinvolving Sno Balls, one of the company’s famous treats. Kelly leans towards the whackier side, citing a photo of a woman with Twinkies for lips as one of her favorites. 

But the creative director doesn’t rule out the future of Twinkie content and the multitudes it contains: “Who knows what we’ll come up with this week …”

WATCH: Deep-fried Twinkies are coming to a freezer near you

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Best laptop brands in the UK: Apple, Dell, Asus, and more

If you are based in the US, please visit this page. To survive in today’s world, a laptop is almost a necessity. Whether you’re a contractor using a 2-in-1 (a PC that has the features of both a laptop and a tablet) to show off floor plans or a student who needs a Chromebook for…


If you are based in the US, please visit thispage.

To survive in today’s world, a laptop is almost a necessity. Whether you’re a contractor using a 2-in-1 (a PC that has the features of both a laptop and a tablet) to show off floor plans or a student who needs a Chromebook for class, they make life that much easier. 

But with all the name brands offering every laptop you could possibly imagine, how can you tell which ones are best? 

At first glance, that’s not an easy question to answer since there are laptops that can do everything you could possibly want or need. It can be even harder when trying to separate them by brand and trying to find out what advantages some companies offer over others.

Luckily, we’re here to help make that search a little easier. From reviews, body design, brand alternatives, and more, we’ve figured out the best laptop brands to shop for in 2019.

BEST REVIEWED

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Image:
The Good

Excellent reviews across the board • Wide selection of laptops

The Bad

Poor customer support

The Bottom Line

With a huge selection of laptops, Lenovo is the brand to lean on for consistently positive reviews

1. Lenovo

While you might not think it, Lenovo is the brand to check out if you’re looking for some of the best reviewed laptops out there.

  • Popular line:ThinkPad
  • Chromebooks:Yes
  • 2-in-1s:Yes
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A laptop could look like the best thing ever on paper, but if it’s poorly reviewed, that could be the kiss of death. Positive reviews, especially when it comes to laptops, are still the best barometer to go by when looking for a new device. And Lenovo consistently receives great feedback.
At first glance, you may find it surprising that Lenovo is the best-reviewed laptop brand, especially when put up against other names like Apple or HP. While these aren’t poorly reviewed, it’s simply the fact that, laptop to laptop, Lenovo keeps a level of consistency across its products that contributes to those positive reviews.
The ThinkPad line is Lenovo’s go-to line of laptops for anyone looking for an excellent, well-rounded laptop like the T470. The biggest reasons for this are a sturdy design and build quality, fast performance under the hood, and an excellent battery life. The X1 Carbon reviewed extremely well across the board, too, from the likes of PCMag and LaptopMag. Common praises went to the Carbon’s thin design and battery life, among other features.
Those are just two examples of the positive reviews Lenovo laptops have received in 2018. On the whole, if reviews matter to you when finding your perfect laptop in 2019, Lenovo is a go-to choice. 

BEST CUSTOMER SUPPORT

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Image:
The Good

Excellent customer service • macOS offers smooth performance

The Bad

No major changes to hardware • Limited choice

The Bottom Line

Customer support can make or break someone’s experience, and no one does it better with laptops than Apple

2. Apple

Apple doesn’t just offer premium laptops, but premium customer service as well to ensure those MacBooks keep going.

  • Popular line:MacBook
  • Chromebooks:No
  • 2-in-1s:No
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As great as modern technology is, we still haven’t reached a point where everything works 100% of the time (and we probably never will). That’s why it’s important to have good customer support to keep the user base happy. And no company does that better right now than Apple.
In a way, it’s almost a necessity for Apple to invest in its customer support given the quality of their products. That doesn’t mean the 2018 MacBook is low quality, it’s the opposite. Because Apple products are of a certain quality, it only makes sense customers would expect the same of its customer support.
Thankfully, Apple consistently lives up to its users’ expectations. Agents respond quickly to questions about functions or possible difficulties, whether it be on the Apple website or social media. If you need to get your MacBook serviced, you can take it to the closest Apple store to get it checked out. That kind of boots on the ground support is practically unrivalled in this space.
And if you have AppleCare+, accidental damage is covered for those drops and cracks. There will be repair fees, but it’s still better than dropping another £2300 on a new MacBook Pro.
Customer support can make or break most people’s experiences with a company, though it’s true you tend to hear more about negative experiences than positive ones. Thankfully, Apple has been able to stay on the opposite side of that, so if you need your MacBook checked out, you’ll be in good hands. 

BEST FOR GAMERS

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The Good

High-end gaming on the go • Surprisingly thin design

The Bad

Limited choice of models

The Bottom Line

Razer offers desktop power in a thin, laptop body for any gamers on the go

3. Razer

When it comes to PC gaming, Razer is a premiere name offering premium laptops.

  • Popular line:Blade
  • Chromebooks:No
  • 2-in-1s available:No
See Details
When it comes to PC gaming, the right name does make a difference. Sure, companies like Asus might offer their own gaming laptops, but in this space, there might be no better name than Razer.
Started in 2005, Razer broke into PC gaming with the Boomslang mouse and it was off to the races. Today, Razer peripherals are among the best products you can get to fill out a gaming setup. Whether it’s a mouse with high DPI for movement, a mechanical keyboard with mechanical switches for faster input, or a THX-infused surround sound headset, you can find some of the best accessories on the market from this company.
In the last few years, Razer also expanded into gaming laptops with the Razer Blade line. As opposed to other gaming laptops that lean on the bulkier side, Razer has been able to pack plenty of power into extremely slim bodies. 
The model that captures this best is the 4K version of Razer Blade Pro 17. Packing a GeForce GTX 1080 and Intel Core i7 processor, it isn’t lacking for power in any way. And since it’s VR ready, you’ll finally be able to get yourself an Oculus Rift or HTC Vive. There’s also the Razer Blade Stealth for anyone who doesn’t have the dime to drop on the Blade Pro 17. Just keep in mind, affordable pricing for Razer is still around £1500.
One final bit worth menti

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