GDPR

6 months post-GDPR – how has the industry changed?

The widespread usage of third party data allowed the digital advertising industry to view consumers as commodities to be traded and used for marketers’ own gain. But, GDPR looked like the ace in the hole that would change the status quo, and encourage advertisers and their partners to start taking consumer privacy concerns more seriously.…


The widespread usage of third party data allowed the digital advertising industry to view consumers as commodities to be traded and used for marketers’ own gain. But, GDPR looked like the ace in the hole that would change the status quo, and encourage advertisers and their partners to start taking consumer privacy concerns more seriously.  

But, as we pass the six month mark for GDPR, how far has the industry really come in that time, and are the regulations working as they were intended?

Putting customers first

From what I’ve seen, while the response from vendors on both the supply side and demand side has been mixed, the changes have been largely positive, for consumers and industry players alike. At the very least there has been a pause for thought on all sides of the advertising equation that has forced everyone to put the user experience at the centre of the discussion.

Crucially, from advertisers, we’ve seen a colossal effort to transform the way they identify and interact with consumers online, that is in line with their demands for fewer ads and more relevant content.   

Far from wasting time with opt-ins from users, advertisers have been investing in state-of-the-art tools that enable them to target the most relevant people, with the most relevant content in real time, shifting away from retrospective cookie-analysis toward a live real-time ‘in the moment’ style of targeting.  

(Image: © Image Credit: Devrimb / iStock

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GDPR

Data intelligence: why Data Protection Day is becoming increasingly important

The problem with data, whether it’s a report, an email, a spreadsheet or any other file type, is that internal personnel have to deal with it, typically through the uses of multiple applications in different locations with no real control. This raises significant questions around how this data is stored, shared and analysed.Every business must…


The problem with data, whether it’s a report, an email, a spreadsheet or any other file type, is that internal personnel have to deal with it, typically through the uses of multiple applications in different locations with no real control. This raises significant questions around how this data is stored, shared and analysed.

Every business must consider where and how their data is stored and shared, and make sure their processes are GDPR-compliant.

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Managing data

The first aspect to look at is the encryption level. Low standards of encryption make it easy to hack sensitive information. However, even a system that has bank-level security encryption is only as strong as the permission levels assigned to the people who need to handle the data. For example, even if there are platforms preventing spreadsheet data leakage, one can still take a picture of a computer screen.

Accountability and data governance are becoming more and more scrutinised. Consider this case: British bank Barclays sent an offer to purchase another firm in 2008 that hid—instead of deleted—nearly 200 spreadsheet cells, resulting in unneces

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GDPR

5 things to consider when selecting your next online storage provider

As the demand for managed cloud and professional services rises, the considerations behind choosing the right cloud storage partner becomes more pertinent. There is a large range of variables that affect these providers’ ability to keep your data secure, your connectivity robust, and your costs low.Most data centres were “state-of-the-art” when they were built, yet…


As the demand for managed cloud and professional services rises, the considerations behind choosing the right cloud storage partner becomes more pertinent. There is a large range of variables that affect these providers’ ability to keep your data secure, your connectivity robust, and your costs low.

Most data centres were “state-of-the-art” when they were built, yet infrastructure quickly becomes obsolete if it does not adapt to the constant changes in regulation, cyber threats, and users’ needs and expectations.

Choosing the wrong cloud storage provider can have significant consequence on a business’s operations, including factors such as performance and business continuity problems, security vulnerabilities, and costs.

It pays to do due diligence before beginning a relationship of such strategic importance, so here are the five most important questions you should ask when choosing a cloud storage provider.

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1. Location, location, location

In today’s hyper-connected world, it may not seem important if your data is located across town or on the other side of the world. In fact, it’s crucial to know exactly where your precious data will reside. This is important not just from a legal point of view (with legislation such as GDPR governing where some data resides) but also for a range of business continuity and performance factors.

With business-c

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GDPR

Why it’s high time we regulated Big Tech

Over the past year since GDPR came into play, there have been a number of high-profile fines for the big tech giants like Facebook, and a growing appetite for regulation of this industry. These big tech businesses continue to grow more or less exponentially and have a huge amount of influence in all areas of our…


Over the past year since GDPR came into play, there have been a number of high-profile fines for the big tech giants like Facebook, and a growing appetite for regulation of this industry. 

These big tech businesses continue to grow more or less exponentially and have a huge amount of influence in all areas of our lives, from politics to news and education to business, and yet we continue to trust them with our data. Even Facebook, which was at the centre of one of the biggest advertising scandals in history, has continued without regulation on its powers but it has a duty of care for its users.

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More regulations please! But why?

I want to highlight why tech regulation is needed for the industry. Should these businesses be able to continue to have such a significant impact on every area of our lives, with little to no punishment for breaches of our trust? Alternatively, do we need to find a new way to regulate the tech sector, to avoid fines that are insignificant in proportion to their revenue?

One of

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GDPR

Don’t take risk with data protection in your business

The issues of data privacy and data security are a source of significant concern for organisations in today’s digital world. Whether this is due to increased emphasis on regulatory compliance (GDPR), or the efficiency of cyber criminals seeking out vulnerable data, there is no getting away from how important it is to have the right…


The issues of data privacy and data security are a source of significant concern for organisations in today’s digital world. Whether this is due to increased emphasis on regulatory compliance (GDPR), or the efficiency of cyber criminals seeking out vulnerable data, there is no getting away from how important it is to have the right processes and solutions in place.

However, it’s becoming more difficult to ensure data is safe and secure. In fact, 64 percent of global IT decision-makers agree that protecting business-critical data has not become easier over the past five years, despite advances in technology made to do so. 

The general public is also increasingly sensitive about the security of their data, especially considering recent high-profile incidents (some even involving data protection providers) and have been known to cut ties with organisations they deem unworthy of their trust. In this climate, any loss of customer data could severely dent an organisation’s reputation and customer confidence.  

Which raises the question, how can organisations be better positioned to deliver on cus

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